Fel-Pro Gaskets Brand, Mike Rowe Address 'Embarrassing Leaks' In New Awareness Campaign

Fel-Pro Gaskets Brand, Mike Rowe Address ‘Embarrassing Leaks’ In New Awareness Campaign

New Fel-Pro campaign reminds consumers that unresolved vehicle leaks can lead to expensive damage.

Fel-Pro, a brand from Federal-Mogul Motorparts, has launched a humorous consumer awareness campaign aimed at helping vehicle owners identify minor oil, coolant, transmission fluid or other leaks that could lead to more expensive repairs down the road. And to tell this story, the campaign focuses on funny conversations about embarrassing leaks – particularly the non-automotive kind.

The campaign includes a series of humorous self-help style videos in which Rowe discusses the stigma that might come with being a “leaker.” The videos, running March 22 through May, will be supported by a multi-channel marketing campaign comprising digital and social media, public relations activities, a “Leakers” website and collateral materials.

“Consumers are bombarded with marketing messages all day, every day. We wanted to break through that noise to make consumers aware that they can potentially avoid hundreds of dollars in engine or transmission work by addressing leaks sooner rather than later,” said Ann Skrycki-Mohler, Fel-Pro Gaskets brand manager. “Our new campaign does that in a very creative and engaging way.”

Fluid leaks rank high among the list of unresolved vehicle maintenance issues. According to the Automotive Aftermarket Suppliers Association, the estimated value of unperformed and underperformed vehicle maintenance rose to a record $73 billion in 2017. Leaking engine oil, coolant, transmission fluid or other liquid could accelerate wear of internal components, leading to potentially expensive repairs. Acting immediately to resolve minor leaks could cost pennies on the dollar, by comparison.

The Fel-Pro campaign encourages consumers to not ignore their vehicle leaks, and to visit FelPro.com/stopsleaks.html to identify the type of fluid leaking from their vehicle. The website includes helpful information on different types of leak repairs and urges vehicle owners to rely on their automotive service or parts professional to diagnose the problem and replace the gasket if needed.

To learn more about Fel-Pro Gaskets and the brand’s consumer awareness campaign, visit FelPro.com.

You May Also Like

PRT Launches 59 New Complete Strut Assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.


PRT announced the launch of 59 new complete strut assemblies for the North American market.

The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT.

SMP Releases 2023 Corporate Sustainability Report

The report provides insight into the company’s initiatives, future goals and achievements, Standard Motor Products said.

GSP Announces New May Part Numbers

The units released in May are in stock and ready to ship, GSP said.

Cooper Standard Issues Corporate Responsibility Report

Titled “Commitment to Excellence,” the report provides updates on key sustainability targets, initiatives and ambitions.

Mevotech Expands Coverage with 188 New Part Numbers

The release covers domestic and import passenger vehicles, pickup trucks, vans, SUVs and EVs, up to the 2023 vehicle model year.


Other Posts

MAHLE Finalizes Sale of its OEM Thermostat Business

As part of the transaction, ADMETOS is taking on around 600 employees in six countries.

MAHLE finalizes sale of its OEM thermostat business
ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts