STAUNTON, Va. – Federated Auto Parts will continue its long-time relationship with NASCAR driver Ken Schrader and Ken Schrader Racing for the 2009 race season.
“Ken Schrader has been a tremendous ambassador for Federated Auto Parts for many years and we are thrilled to continue our association with him and his great racing team,” said Rusty Bishop CEO of Federated Auto Parts. “Ken has the well-earned reputation as the ‘hardest working driver in racing’ and he is a great representative for the ‘hardest working auto parts professionals’ in the aftermarket.”
Federated and Ken Schrader are continuing their long-term partnership that will have Schrader serve as the spokesperson for Federated Racing and Federated Car Care Centers. Federated will also be the “Official Auto Parts Supplier” of Ken Schrader Racing.
In 2009, Schrader will drive a Federated sponsored vehicle in select NASCAR Camping World Truck Series races and ARCA Series races. Again this year, to support Federated stores and Car Care Centers, Schrader will drive a Federated sponsored vehicle in more than 100 dirt track events throughout the country. This grass roots racing program gives Federated members a local promotional vehicle in markets in their respective areas of the country.
Schrader will also be the host and instructor for the second annual “Get Dirty with Kenny” sweepstakes. Federated offers its Car Care Center members a chance to race Schrader at his I-55 Raceway in Pevely, Mo.
