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Federated Co-operatives Limited Partners With ShowMeTheParts

The tool will be used by store team members to assist customers in finding the right battery for their application.

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Federated Co-operatives Limited (FCL) partners with ShowMeTheParts to create a battery finder for its Co-Op retail locations and customers. The tool will be used by store team members at the Co-op retail locations that sell Co-op premium batteries to assist customers in finding the right battery for their application. 

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Ease of use for the customer service representative as well as the customer was important to FCL. “The online look-up tool will make it easier to match the correct battery with a specific application and will allow Co-op to better convey the wide range of available batteries that are part of our product line-up.” said Niels Witbraad, marketing supervisor for Federated Co-operatives Limited.  

Co-op home centers and agro centers will be using the look-up tool. There also will be a URL for customers, both in-store and online. This gives them the ability to look up battery options on their personal mobile devices without relying on in-store hardware, such as tablets and touch screens, which are prone to failure, disuse, and maintenance complications.  

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“Having an online look-up tool available for our family of Co-op premium batteries will allow our store team members to better serve our customers while also giving those customers the freedom to browse our product line-up and determine which battery is best for their needs. It emphasizes the broad range of available batteries a across wide range of vehicle types and leverages our brand and quality products in an effective manner.” said Witbraad.  

For information on how ShowMeTheParts can create a similar solution for your company, contact [email protected] or 630-724-1159.

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