SOUTHFIELD, MI — Federal-Mogul’s aftermarket friction team was recently recognized for the development and introduction of its Wagner ThermoQuiet premium brake pads. Consulting firm Frost & Sullivan honored the team with the 2004 Frost & Sullivan Customer Value Enhancement Award, during its recent Customer Value Awards Banquet in Boston.
In selecting Federal-Mogul for the award, Frost & Sullivan noted the company’s success in delivering new value to its channel partners through the features and performance of ThermoQuiet pads. These benefits have helped Federal-Mogul achieve a leadership position in the highly competitive premium brake parts category, said Frost & Sullivan.
“Success in the brake parts aftermarket requires not only product innovation, but also highly effective marketing and sales activities that build excitement throughout the distribution channel,” said Frost & Sullivan Industry Manager Jasmine Sachdeva. “Federal-Mogul and the Wagner Brake Products team met this challenge through a highly differentiated technology and extensive customer communication that ultimately have enabled aftermarket businesses to eliminate one of the leading causes of brake-service comebacks.”
Wagner ThermoQuiet pads also recently won the Automotive News PACE Award for Product Innovation.
“ThermoQuiet has been a huge ‘win’ at every step of the aftermarket supply chain,” said Jay Burkhart, vice president of global marketing for Federal-Mogul. “Our distribution partners have seen increased business at the premium level, and automotive service providers are meeting the growing consumer demand for enhanced braking performance.”
Federal-Mogul achieved this success, in part, by delivering ThermoQuiet product samples to thousands of automotive service professionals, according to Burkhart. “We focused on the growing number of very challenging vehicle models that were leading to increased customer comebacks,” he said. “Once technicians saw that ThermoQuiet technology solved these issues and many others, we saw extremely high pull-through demand. And as the ThermoQuiet story has spread, demand has continued to grow.”