SOUTHFIELD, MI — Federal-Mogul has appointed Jay Burkhart to vice president, global marketing and brand strategy. In this new role, he will be responsible for marketing and brand strategy in aftermarket sales locations throughout the world.
Prior to this promotion, Burkhart, who joined the company in 1998, was responsible for marketing in the North American aftermarket. He has been instrumental in helping the Federal-Mogul North American aftermarket organization achieve record performance in sales and numerous awards for marketing excellence, including most recently, the prestigious PACE Award for product innovation.
“Jay is a recognized leader in marketing and brand management throughout the North American market, and we look forward to him sharing skills and talents on a global basis,” said Joseph Felicelli, senior vice president, global aftermarket. “Additionally, as we expand our efforts and presence in the emerging markets of the world, it has become increasingly obvious that we must develop a global brand strategy and defined implementation effort to maximize the value of all of our global brands.”
Burkhart came to Federal-Mogul from the Cooper Automotive division of Cooper Industries, where he had served as vice president of marketing. Before that, he was vice president of marketing, worldwide, for Tenneco Automotive. He began his career in the packaged goods industry working with brand management assignments at Borden and Beatrice/Hunt-Wesson.
For more information on Federal-Mogul, visit: www.federal-mogul.com.
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