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FCA Hosts Virtual ‘Bring Your Kids to Work Day @Home’

Virtual tour features videos, online and off-line activities that explore and educate kids about the many career paths available within an automotive company.

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National Take Our Daughters and Sons to Work Day is today – Thursday, April 23. In honor of this, FCA is hosting a virtual ‘Bring Your Kids to Work Day @Home.’ The new virtual experience enables children of FCA employees to experience a day in the life at FCA. The virtual tour features videos, online and off-line activities that explore and educate kids about the many career paths available within an automotive company. 

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For what would be “National Take Our Daughters and Sons to Work Day,” many companies were gearing up to celebrate the day by opening their doors to kids across the country. FCA was in the midst of event planning and excited to host hundreds of employees’ children at its U.S. headquarters in Auburn Hills, Michigan.

But, instead of canceling due to the pandemic, FCA took the event online to host students via its “Bring Your Kids to Work Day @Home” virtual experience. Now, the children of the more than 60,000 employees in the U.S. will be able to experience a day in the life of FCA from the comfort and safety of their own homes.

“Now more than ever, parents are seeking creative ways to educate and entertain their school-aged children who are home while they’re working,” said Kelly Tolbert, vice president – Global Talent, Leadership and Learning, FCA. “Rather than postpone our event until next year, we decided to create a program that allows our U.S. employees to participate with their children.”

The new virtual experience is designed to explore the many careers available within the automotive company from design to production and everything in between. The program, exclusive to FCA employees, features videos and online and off-line activities. It begins by encouraging kids to share a picture of their “at-home” office and by taking a career assessment test to see where they might like to work.

The virtual program provides a behind-the-scenes look at areas such as manufacturing, IT, design, product development and marketing. Each section includes a Think!, Act! and Do! activity that can be shared to an internal community page.


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