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Faurecia And Immersion Partner On Automotive Haptics

Interactive touch surface applications grow in cars, driving a greater need for haptic technologies.

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Faurecia, one of the world’s leading automotive technology companies and Immersion Corp., a leading developer and provider of technologies for haptics, has announced a multi-year license agreement, providing Faurecia with access to Immersion’s haptic technologies and solutions. The agreement enables Faurecia to develop advanced, interactive haptic user interfaces with the latest innovations from Immersion.

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“Cars in the near future will be built with smart technology, which allows intuitive touch-based interactions. This agreement with Immersion expands our technology ecosystem and illustrates our forward-thinking approach to meeting the technology needs of occupants for a connected and personalized experience,” said Edouard Da Silva, Display Global Product Line director at Faurecia Clarion Electronics.

“Haptics brings new capabilities to automotive HMIs. It enables tactile surfaces to readily respond to users and creates new opportunities for OEMs to re-imagine the user experience,” said Jared Smith, Interim CEO at Immersion. “We’re excited to work with Faurecia to go beyond the traditional approach to automotive HMI systems and explore new ways that we can help the driver safely interact with the car.” 

According to IHS Markit, the use of haptics will continue to gain traction, and multimodal HMI systems are expected to become the vehicle standard in the upcoming years. In addition, capacitive touch-based systems will become the primary display interface, with 95% of center stack display enabled with touch technology by 2026.*

Faurecia HMI solutions are designed with usability in mind, with intuitive technologies allowing occupants to interact by touch, gesture or voice to manage infotainment, seating or thermal comfort options. As an example, Faurecia has developed a scalable multi-view graphical interface for IVI, called Trenza. To reduce driver distraction, this technology uses priority management when resizing windows. It also allows users to organize their most frequently used apps or services by simply dragging and dropping them into an easy to access series of options on the top of the display screen.

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Immersion’s Haptics for Automotive Solution provides automotive tier-one suppliers with innovative use cases, reference designs for haptic implementations, and software and technologies to facilitate the use of haptics in advanced automotive HMIs. Immersion continues to innovate, provide new technologies, and license automotive tier-one suppliers and other component suppliers in the automotive market.

The agreement between Immersion and Faurecia is a license to Immersion’s patented technology as well as haptic technology solutions for automotive touch screens and controls.

*Source: IHS Markit – AutoTechInsight Webinar: The Future of User Interface and User Experience & SID Display Week Review; August 2020

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