International tire manufacturer Falken Tyre Europe has been named the official sponsor of the 26th IHF Men’s Handball World Championship in Germany and Denmark.
During the tournament, which will take place Jan. 10-27, with 96 games at six locations, Falken Tyre Europe will receive a comprehensive rights package, consisting of the naming right as official sponsor, various logo presences in all media-relevant areas and on the handball field, the exclusive title as official tire manufacturer of the World Championship as well as further activation possibilities.
“This sponsorship expands our engagement in ball sports and complements our evolving brand strategy. With the growing popularity of handball in Europe, we expect to benefit from the wider media exposure and larger audiences. The agreement also will support our efforts to target relevant groups who have traditionally been harder to reach,” said Markus Bögner, managing director and chief operating officer of Falken Tyre Europe.
“We are proud to count Falken Tyre Europe among the official event sponsors of the 2019 IHF Men’s World Championship. Falken is a well-known company in the field of football and we’re pleased to know that they now enter the world of handball and recognize our event as another platform and great opportunity to raise brand awareness,” said Dr. Hassan Moustafa ,head of the International Handball Federation IHF.