“Be On the Pulse of High Technology and Performance” is the theme of Falken Tyre’s new television commercials aimed at Northern and Eastern Europe. The launch of this campaign is set to coincide with the return leg of the Bundesliga German football league.
The clips, which range from seven to 20 seconds in length, will be screened by TV broadcaster Eurosport before match kick-off and at half-time. The Bundesliga is one of the most popular sporting events in these markets, generating high viewing figures, Falken says.
“We anticipate that our strategy will deliver significant reach amongst our target group in these growth markets. Our TV advertising campaign is designed for maximum emotional impact on end-customers and wholesalers alike, and will firmly anchor our brand among these sectors over the long term,” said Stephan Cimbal, head of marketing at Falken Tyre Europe GmbH.
After focusing its advertising almost exclusively on motorsports in the past, Falken is now adding a further advertising platform for the Falken brand by shifting its focus to football. The new TV advertising campaign also is an effective element in activating the tire company’s premium partnership with team FC Ingolstadt: filming took place at the club’s Audi Sportpark ground and featured players from the up-and-coming team.
To highlight the extensive range of Falken Tyre products, the advertisements include footage of a Ford Mustang and an Audi TTS in action, equipped with Falken tires.
