SCHAUMBURG, Ill. — Experian Automotive, in collaboration with JATO Dynamics, has incorporated metropolitan-level data for nearly 700 areas across Mexico into its Vehicles in Operation (VIO) database. It is the only Mexican metropolitan-level data available to the automotive industry, according to Experian.
The new data provides the automotive industry with a clear picture of vehicles currently on the road in Mexico and gives aftermarket companies the ability to anticipate the needs of the Mexican market. This deeper level of market intelligence and insight is an important planning tool to help aftermarket companies grow their businesses.
"This new business intelligence, in addition to our existing U.S., Canada and Puerto Rico VIO information, provides our clients with a more complete view of the North American vehicle market," said Russell Evans, senior vice president for Experian Automotive. "Since our Mexican Vehicles in Operation database launched nearly a year ago, we have provided deep insight into the 45 makes and 479 models available within the Mexican market. Taking this data to the metro level is a significant step forward in helping aftermarket companies understand this potentially lucrative market and enables them to make better strategic planning decisions."
The Mexican VIO data, which is coded to Automotive Aftermarket Industry Association standards, includes more than 20 detailed vehicle attributes for 1995 and newer vehicles, including make, year, model, engine size, fuel type, body style, doors, drive wheels and transmission (type and speeds). VIO counts also are available for 1983 to 1994 vehicles by make, year and model.
"Since our collaborative VIO launch with Experian last year, we have continued to provide the aftermarket with the understanding and insight they need to be competitive and successful in Mexico," said David Mitchell, head of business intelligence for JATO Dynamics. "This more detailed metro insight provides an additional level of business intelligence to help our clients quickly make profitable strategic planning decisions."
