BETHESDA, MD — The Car Care Council’s “Be Car Care Aware” point-of-sale starter kits provide the tools to help repair shops and part stores remind motorists to maintain their vehicles for the summer vacation season. Now, the “Be Car Care Aware” starter kits can be ordered online.
“Now that the summer travel season is upon us, there’s no better way to help increase traffic to your business than by using the starter kit marketing and promotional materials to offer pre-vacation vehicle checkups,” said Rich White, executive director of the Car Care Council.
The kit features “Be Car Care Aware” signage, consumer education materials and the industry’s first comprehensive Service Interval Schedule. The schedule helps consumers track regular vehicle servicing by taking the guesswork out of what vehicle systems need to be routinely inspected and when service or repair should be performed.
As a bonus, shops and stores that purchase the kits will be included in the “Find A Shop” and “Find A Store” locators on the carcar.org Web site, which receives more than 100,000 hits each month. The kit also includes National Car Care Month materials that can be used in April.
To view the contents and order a starter kit, visit the Car Care Council’s Web site: www.carcare.org.
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