LAWRENCEVILLE, NJ — Exide Technologies is expanding its relationship with NASCAR through a new national radio program.
Exide, which markets “The Official Battery of NASCAR,” is one of three sponsors of NASCAR Performance Live, a new weekly radio program for NASCAR fans. Created by NASCAR Automotive Aftermarket, the program is a live, one-hour talk show, airing Wednesdays from 7 to 8 p.m. on the national satellite radio XM channel 144 and on MRN radio affiliates. MRN radio broadcasts to more than 700 affiliates nationwide.
The weekly program, which debuted in April, features NASCAR crew chiefs discussing how the technical aspects of race cars relate to consumers’ cars. The show also spotlights the team side of NASCAR racing, showcasing crew chiefs, pit crew members, spotters, engine builders and the men and women at the race shop.
“The program gives Exide the opportunity to have NASCAR spokespeople position our products to the expanding audience of listeners who subscribe to XM and the racing fans who follow NASCAR on MRN radio,” said David Enstone, president of the Exide Technologies Transportation Business Group. “The sponsorship of NASCAR Performance Live complements the Exide NASCAR program, providing greater leverage for our existing commitments.”
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