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EV Buyers Want Wireless Charging

Wireless charging was rated 34% higher than full self-driving capabilities in a new study.

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By Brian Coote, The Buzz EV News, an AMN Sister Brand

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A new research study conducted by independent market research firm Qualtrics found that nearly all car buyers are asking for wireless charging as an option on their new electric vehicles, with 96% of respondents saying the feature is “appealing” or “extremely appealing.” The study, commissioned by WiTricity, aimed to understand how wireless charging is perceived to change the EV ownership experience. Among the 1,053 American adults who were surveyed, nearly half already own at least one EV and the other half intend to purchase an EV in the next two years, the study says.

Wireless charging was rated 34% higher than full self-driving capabilities in the study. Wireless charging also is more appealing than popular upgrades such as premium audio systems, park assist, acceleration performance, or unique interior or exterior design features.

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The research also found that EV buyers intend to use wireless charging where the Department of Energy says charging happens most: at home. More than three-fourths of EV buyers want to use a wireless charging pad in their garage or driveway, and a majority said they will use wireless charging at public locations, work or shared living areas like apartments or condos. Nearly three-fourths of Baby Boomers like not having to physically plug in as the primary appeal, while Millennials are more interested in having access to the latest technology, the study says. 

With interoperability top of mind, nearly half of EV shoppers identify wireless charging as a solution to not having to find the right plug at public charging stations — a frustration that 40% of current EV owners identify as a current challenge with public charging, the study says. 

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