The Equipment and Tool Institute (ETI) announced that Julianne (Juli) Sweet has joined the organization as the marketing and events manager. Sweet will be responsible for directing the institute’s marketing programs, activities and events.
Sweet brings with her 15 years of experience coordinating, managing and delivering successful meetings and events. She has a proven track record of creating innovative and memorable experiences for attendees of all types.
In addition to events, she also will be responsible for ETI’s marketing efforts, and overseeing ETI’s brand management across all platforms. She will handle marketing plans, strategies and implementation, including ETI social media accounts on Facebook, LinkedIn and Twitter.
Sweet worked at NGK Spark Plugs (U.S.A.) Inc. as its corporate events planner responsible for highly-detailed development of events and promotions aimed at engaging sales staff and clients. She has extensive knowledge in negotiating contracts, site and vendor selection, budget management as well as full execution of plans for all major corporate events, including North American sales and marketing meetings, international customer trips and other industry events for the aftermarket and OEM departments.
“Juli will bring us some high-powered experience in creating and marketing memorable events. She is hitting the road in full stride in quickly grasping the wheel for our next Tool Tech event rapidly approaching April 30 through May 3 in Tucson, Arizona. Please join me in welcoming Juli to the ETI Team,” said Greg Potter, ETI’s executive manager.
Sweet attended Central Michigan University and graduated with a Bachelor of Science in education and psychology.
