RESEARCH TRIANGLE PARK, NC — The Equipment and Tool Institute (ETI) just announced the completion of its web site redesign. The web site — www.etools.org — now sports a new color scheme, masthead and a few new components.
According to Brian Irish, marketing manager for ETI, the facelift was long overdue. The decision to make the changes comes as part of a new marketing plan initiated by Irish. “The intent is to keep a consistent look to everything that ETI does,” he said. “We are working on building name and identity recognition in the industry. This is just a first step in accomplishing that.”
One of the newest additions to the newly revamped ETI web site is a career center called ‘People & Positions,’ which was developed in response to numerous member requests.
“This new service is designed to be very specific and directed at the automotive aftermarket industry. While it is free, it is not for everyone,” said Charlie Gorman, executive director of ETI. “We are offering this as a service to members of our industry as a place where companies can find qualified employees and those looking for employment in the industry can post a resume,” he added.
“The People & Positions section of our web site is not designed to compete with major job search engines like monster.com. We are simply offering another resource to the industry” explained Irish. “The resumes and openings posted there will be extremely relevant and targeted to our industry. There will be a very specific group of people that will be using this part of our site.”
Gorman noted that as web traffic continues to increase, ETI will continue to add new features to the site.
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