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ESS, VOXX Automotive Partner on Road Safety

ESS is creator of the Hazard Enhanced Location Protocol (H.E.L.P.) which creates vehicle hazard warning systems to prevent crashes into disabled and vulnerable vehicles and their occupants.


Emergency Safety Solutions Inc. (ESS), creator of the Hazard Enhanced Location Protocol (H.E.L.P.) which creates vehicle hazard warning systems to prevent crashes into disabled and vulnerable vehicles and their occupants, is partnering with VOXX Automotive to make H.E.L.P. available to virtually every passenger and commercial vehicle on the road. 


The agreement broadens the availability of lifesaving H.E.L.P. technology, including the manufacturing and distribution of solutions to automakers, Tier 1 suppliers, aftermarket, trucking and powersports markets to help prevent collisions with all vulnerable vehicles on the roadway.

H.E.L.P. is a regulatory-compliant safety communication solution, which provides multiple layers of enhanced protection for disabled vehicles, their occupants and other roadway users including:

  • H.E.L.P. Digital Alerts – Notifications sent to oncoming drivers through in-vehicle displays and GPS navigation apps to provide advance warning as they are approaching a disabled vehicle.
  • H.E.L.P. Lighting Alerts – Dramatically improved, scientifically-tuned hazard flash pattern which is proven to signal urgency to oncoming drivers, prompting them to slow down and move over.
  • Intelligent Controls – H.E.L.P. auto deploys when conditions indicate a safety need, such as a collision, tire blowout, driveline failure or inattentive driver takeover (autonomous driving application). Drivers can also activate H.E.L.P. manually when the hazard signal is engaged, and the vehicle is in park.

Under the agreement, VOXX Automotive will design and manufacture OEM accessory and aftermarket kits featuring these products for sale across all VOXX Automotive and ESS sales channels. The scope of the agreement also includes H.E.L.P. DeliverSAFE, a specialized version of H.E.L.P. tailored to the needs of heavy-duty, long-haul, and commercial delivery vehicles.


“We are thrilled to collaborate with VOXX Automotive to bring the benefits of H.E.L.P. to millions of motorists, commercial drivers and fleet owners who otherwise would not have this option,” said David Tucker, Founder, chairman and president of ESS. “More than 40 people a day across the U.S. don’t make it home every day due to these preventable crashes. This partnership will significantly accelerate the broader adoption of H.E.L.P. to save lives on the road by modernizing the 71-year-old hazard warning system featured on today’s passenger vehicles and commercial trucks.”

“VOXX Automotive is proud to partner with Emergency Safety Solutions to assist in bringing their H.E.L.P. feature to market. There are more than 280 million vehicles on the road today in the U.S. that would benefit from this lifesaving technology being built in, which presents an incredible roadway safety opportunity,” said Pat Lavelle, President and Chief Executive Officer, VOXX International Corporation. “The interfacing of enhanced factory hazard lights and GPS-based digital alert technology is cutting edge. Our goal is to greatly reduce these preventable incidents, related injuries, and deaths. This really is a game changer to help us achieve that objective.” 



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