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Engine Ice Supports Expansion And Rebrand With New Website

Engine Ice coolant is popular in the dirt bike and motocross segments, but recently expanded into new markets.


Engine Ice Hi-Performance Coolant, a class leader in powersports coolant, today announced the launch of its new website as part of a company-wide rebranding campaign. The new site now offers e-commerce for apparel and lifestyle as well as resources like frequently asked questions and user guides for each of the applications in its product line. 


“I’m excited about what this rebrand and new website means for Engine Ice,” said Engine Ice President Bryan Emrich. “We have earned a solid reputation in the powersports industry as the premier coolant manufacturer and our rebrand and the new website will play a pivotal role as we expand our offerings to now include products for cars and trucks, especially in high-performance segments.”

The new site’s FAQ provides background on the brand, product properties, applications, service intervals, common coolant questions and links to the Engine Ice Material Safety Data Sheet. Also highlighted is the growing roster of Engine Ice athletes, which includes Jeremy McGrath and Brian Deegan, to name a few. 


Engine Ice coolant has historically been popular in the dirt bike and motocross segments, but recently the brand has been expanding its into new markets including side-by-sides/UTVs, race cars, muscle cars and other types of motorcycles thanks to its unique advantages over more conventional coolants.

To view the new website and for more information on Engine Ice Hi-Performance Coolant, visit