Energizer Holdings Launches Updated Look For Auto Appearance Brands; Adds New Product Line For Fragrance Brand

Energizer Holdings Launches Updated Look For Auto Appearance Brands; Adds New Product Line For Fragrance Brand

The new look for Eagle One and Lexol, and the new Essentials Collection from Refresh Your Car!, are now in stores.

Energizer Holdings recently introduced new branding for auto care appearance brands, Eagle One and Lexol including new logos, color, packaging, taglines and more. In addition, the company launched its auto fragrance brand, Refresh Your Car!, the Essentials Collection, a brand-new essential-oils-based product line. These products are now available in select retailers nationwide.

“Auto enthusiasts around the country have come to expect high-quality products and the latest innovations from our classic auto appearance and fragrance brands,” said Lori Shambro, vice president of global marketing for Energizer Holdings Inc. “Through in-depth market research, we’ve created new branding and product offerings that align with what our consumers are looking for, while maintaining the proven formulas that they have come to know and trust.”

According to Energizer Holdings, the extensive line of Eagle One car care products will now feature a sleek, modern and pro-inspired look and feel, while still delivering the same epic results for consumers. The new branding for Lexol features a refined look but keeps the same trusted formula people depend on, says Energizer.

Building on the latest scent trends, the new Refresh Your Car! Essentials Collection features three fragrances that come in four different product formats. The three fragrances, inspired by essential oils, include:  Stress Free Lavender, Invigorating Grapefruit and Rejuvenating Ocean Breeze.

All three scents are available as Mini Diffusers, Vent Sticks, Serene Shaped Paper and Gel Jars.

Learn more about the new branding, product lines and all the company’s auto-related products by visiting energizerholdings.com.

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