Eaton Names Eric Zahrai Manager of Aftertreatment Marketing and Strategic Partners - aftermarketNews

Eaton Names Eric Zahrai Manager of Aftertreatment Marketing and Strategic Partners

Zahrai joined Eaton in 1986, and has occupied several sales and marketing leadership roles with increasing responsibility.

CLEVELAND — Eaton Corp. has named Eric Zahrai manager for Aftertreatment Marketing and Strategic Partners for its Truck Group. In his new role, Zahrai will be responsible for providing marketing leadership for one of Eaton’s newest businesses that provides technology and systems for aftertreatment of diesel-powered commercial vehicle exhaust. Additionally, Zahrai will take the lead for managing the relationship with Eaton’s strategic commercial vehicle supplier partners, Dana Holding Corp. and Bendix Heavy Vehicle Systems Group, and will lead the implementation of a strategic account targeting process.

John Beering, director of marketing for the Truck Group, said, “Eric’s sales and marketing experience with Eaton is deep and global, and that gives him an important perspective in his new position. We’re looking to leverage Eric’s proven leadership skills to take our Aftertreatment business toward commercialization, and to foster greater strategic cooperation and synergy with our Roadranger marketing partners at Dana and Bendix.”

In cooperation with Dana, Bendix and other trusted partners, the Roadranger Marketing partnership provides a complete system of truck drivetrain and safety solutions to the commercial vehicle marketplace.

Zahrai joined Eaton in 1986, and has occupied several sales and marketing leadership roles with increasing responsibility. His most recent position was sales and marketing manager – Europe. Zahrai holds a bachelor’s degree in business from Middlesex Business School in London.

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