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Drake Piper Joins ATROAs Product Channel Manager

Piper will focus on ATRO’s line of steering products.


ATRO Engineered Systems has announced the hiring of Drake Piper as a product channel manager, a senior-level role on ATRO’s sales team. Initially, Piper’s focus will be on ATRO’s line of steering products following the company’s acquisition of Steer King in August 2020

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Piper joins ATRO with more than 20 years of experience in the heavy-duty trucking industry where his customer-focused approach has led to successfully strengthening relationships and growing sales spanning a broad range of aftermarket product categories. 

“We are excited to have Drake on the ATRO team. When Drake heard that ATRO and Steer King had joined forces, he was enthusiastic about the combination of the strength of the ATRO brand with a high-quality product like Steer King,” said William Gregerson, ATRO’s chief executive.  

“I see this as a huge opportunity to grow both the Steer King product line and further the ATRO brand. It’s a really exciting opportunity for me to continue helping ATRO’s distributor customers and the fleets who use their top-notch parts,” said Piper. “The heavy-duty trucking industry is constantly evolving to the ever-changing landscape and I see ATRO as one of the companies at the forefront of meeting those new demands. In spite of the impact the pandemic has caused, ATRO has remained steadfast in its commitment to deliver for their distribution partners and end-users,” Piper added.