The organizers of Heavy Duty Aftermarket Week (HDAW’16) have announced that Dr. Frank Luntz, author of “Candidates, Consultants & Campaigns,” will kick off the 11th annual conference, themed “Heavy Duty Aftermarket 2.0: Upgrade your Business.” Luntz will present the keynote address at the opening general session, setting the stage for the four-day conference scheduled on Jan. 25-28, 2016, at The Mirage in Las Vegas.
Dr. Luntz will share his thoughts on how the words chosen can change the course of politics and of life in this country. He also will offer a behind-the-scenes look at how the tactical use of words and phrases affects what consumers buy, and who the public votes for and believes in.
One of the most influential political pollsters in America, Dr. Luntz has written and supervised more than 400 surveys for political and corporate clients in 10 countries since founding his company in 1992. He has been an adviser to numerous U.S. candidates and abroad and is credited as being one of the strategic architects of the Republican landslide in 1994 that gave the Republicans control of the House of Representatives for the first time in 40 years. He is the author of “Candidates, Consultants & Campaigns.”
For more information on Dr. Luntz, his presentation and HDAW’16, visit hdaw.org.
