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Discount Tire Celebrates 60th Anniversary With Sweepstakes

The “60 Years of Thank You” sweepstakes gives back with products and services.


Discount Tire, in partnership with Michelin, is marking its 60thanniversary with a special sweepstakes to say “thank you” to its customers. The sweepstakes kicked off July 1 and concludes on Dec. 31, 2020.

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“For 60 years, Discount Tire has focused on taking care of the customer,” said Dean Muglia, CEO of Discount Tire. “It has always been about treating them as a friend, not a transaction. To show our gratitude during this marquee year, we’re excited to give back in a way that honors the foundation of our business and provides new ways for us to engage and get you taken care of in light of current events.” 

What began as a single tire store in Ann Arbor, Michigan, in 1960 has grown to become one of the world’s largest independent retailers of tires and wheels, operating more than 1,060 company owned stores in 36 states. Discount Tire attributes its success over the years to the respectful, can-do attitude that began at Bruce Halle’s first store and is instilled in each of the company’s more than 20,000 employees today.  


“The five lessons our founder taught us will forever resonate in our hearts and minds: Be Honest, Work Hard, Have Fun, Be Grateful and Pay It Forward,” said Lisa Pedersen, assistant vice president, marketing of Discount Tire. “We’ve done just that for over 60 years and will continue to do so for the next 60.”

To enter the sweepstakes, text “60YEARS” to 87654 or visit