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Diamond Triumph Auto Glass Updates Parent Company Branding

Diamond Triumph Auto Glass is updating its brand to Diamond Glass Companies (DGC). DGC will serve as the parent company to Triumph Glass, Settles Glass and Agents Glass companies. The company said both the parent and sub brands have received a “brand refresh” and are migrating from an auto glass service provider to a full-service glass platform to include auto, commercial and residential glass.

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KINGSTON, PA — Diamond Triumph Auto Glass is updating its brand to Diamond Glass Companies (DGC). DGC will serve as the parent company to Triumph Glass, Settles Glass and Agents Glass companies. The company said both the parent and sub brands have received a “brand refresh” and are migrating from an auto glass service provider to a full-service glass platform to include auto, commercial and residential glass.

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Doug Boyle, CEO, said the migration to become a full-service glass provider was a timely and necessary strategy in light of the fluctuation the auto glass industry has been experiencing.

Karen Christopher, president, added “During the recent reorganization, one of our biggest challenges was how to refocus and retool our sales and operations divisions throughout the country, including the newly acquired Settles and Agents brands in the New England territory, to align under a unified vision and goal, while retaining the precious brand recognition secured by years of exceptional service. We are excited to introduce a family of brands united under the Diamond Glass Companies name that are synchronized in vision yet retain brand identity in their market areas.”

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The Diamond Auto Glass brand will operate as Diamond Glass Companies. The Triumph Auto Glass brand will operate as Triumph Glass, a division of Diamond Glass Companies. The Settles Glass Companies brand will operate as Settles Glass, a division of Diamond Glass Companies. The Agents Auto Glass brand will operate as Agents Glass, a division of Diamond Glass Companies.

The company has also introduced D-CAT, a specialty services team formed to manage emergency scenarios.

For more information about Diamond Triumph Auto Glass, go to: www.diamondtriumph.com

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