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DENSO Shapes Future Of Mobility With ADAS Technology 

DENSO associates in Tennessee get to experience the foundational technologies making autonomous driving a widespread reality.

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Quality Engineer Joe Sloane provides an overview of the advanced driver assistance system during a DENSO associate driving experience.

DENSO has been developing and testing Advanced Driver-Assistance System (ADAS) technology for years to support safe and reliable driving. The company says every DENSO associate – from the R&D center to the production line – plays a crucial role in producing advanced components and technologies that are foundational to shaping the future of mobility.

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To show associates the result of their work and cross-facility collaboration, as well as promote Quality Month across its North American locations, DENSO brought a 2016 Lexus RX equipped with ADAS technology to its location in Maryville, Tennessee. Associates were able to get inside the vehicle and experience how the technology can take the wheel and assist the driver if an outside hazard or distraction is detected. Amanda Dango, a DENSO engineer trained on ADAS technology, led the demonstration.

“We’re thrilled to bring this experience to our associates in the community to demonstrate DENSO’s long-term vision for a safe and secure future of mobility for drivers, pedestrians and the surrounding environment. DENSO is committed to innovation, safety and manufacturing in Tennessee and this demonstration shows how our company is working together toward the same goal of an accident-free society,” said Britt Autry, vice president of manufacturing at Denso Manufacturing Tennessee in Maryville.

DENSO associates in Maryville, Tennessee prepare to experience the advanced driver assistance system technology

On Oct. 16 and 17, associates in Maryville participated in in-vehicle demonstrations, as well as background lectures and Q&As with DENSO engineers, who shared exciting details on DENSO’s advancements with V2X, sensors and light detection.

Last year, DENSO invested $1 billion in its Maryville, Tennessee, location, creating more than 1,000 jobs. Associates at the plant will produce ADAS components.

“DENSO envisions a future with zero traffic accidents. High-quality and reliable ADAS technology is making that happen,” said Autry.

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