DENSO Places Emphasis On Technology That Improves On- And Off-Road Safety

DENSO Places Emphasis On Technology That Improves On- And Off-Road Safety

DENSO is reinforcing its commitment to increased safety efforts that encompass new mobility ecosystem developments.

DENSO is developing new technologies and strengthening initiatives that improve pedestrian and overall community safety. In 2018, the number of pedestrian fatalities increased by 3.4%, reaching its highest level in nearly three decades. This statistic reinforces how vital it is for autonomous and connected vehicle technologies to provide safety for not only drivers and passengers, but also pedestrians and other road users, like cyclists. Today, DENSO is reinforcing its commitment to increased safety efforts that encompass new mobility ecosystem developments.

“Since our founding 70 years ago, safety has always been top of mind at DENSO,” said Roger Berg, VP of North America Research and Development at DENSO. “It is not enough to provide high-quality mobility products and services – the safety of drivers, passengers and corresponding community members is also paramount to the success of effective transportation. Whether you’re driving or walking down the street, the automotive industry has a responsibility to make travel safe and reliable for all. As a mobility leader, we take that responsibility seriously.” 

DENSO’s efforts to increase road and pedestrian safety include: 

  • Investment in DENSO’s first Smart Mobility Ecosystem. Earlier this year, DENSO invested $1.42 million and partnered with a coalition of municipal, state, business and academic partners to launch its first Smart Mobility Ecosystem in Dublin, Ohio, with the goal of enhancing transportation in the area. Here, DENSO is using blockchain technology to gather previously untapped roadway data, which is vital to increasing road and pedestrian safety. 
  • Development of vision sensors. DENSO developed a new standard vision sensor that can detect pedestrians, cyclists, objects and other road users for improved night driving safety. The sensor allows vehicles to automatically brake when objects are identified, reducing the risk of accidents. In 2018, DENSO released this technology in global markets.   
  • Commitment to promoting cyclist and pedestrian safety. Just last month, the League of Michigan Bicyclists (LMB) named DENSO a Business Champion of the Year for promoting cyclist safety throughout Michigan. DENSO earned this award through its sponsorship and distribution of 10,000 bike safety booklets and a partnership with Safe Kids Worldwide that provides young adults with comprehensive road safety toolkits, among other activities. 
  • Creation of advanced driver-assistance systems (ADAS). From brake control systems to environment recognition technologies, DENSO has a long history of creating an array of ADAS technology that increases road safety. In fact, DENSO created the world’s first two-dimensional light detection and ranging (LIDAR), a device used in collision avoidance systems and which enables automated driving. DENSO has also released a retrofittable driver status monitor, a product that detects drowsy or distracted driving in commercial vehicles and voices alerts to prevent distracted driving, a leading cause of accidents and pedestrian fatalities. 

You May Also Like

Epicor Unveils Digital Cataloging, Future Plans

The new catalogs use Epicor-validated, ACES-compliant data and an “Intelligent Search” feature to find the right part quickly.

Epicor digital catalog

Epicor introduced two cloud-based versions of its digital cataloging tool-- Epicor Catalog for Automotive-- at the 2023 AAPEX Show that will be available for parts distributors and service/'repair dealers in the US and Canada come February.

The new, standalone catalogs include Epicor-validated, ACES-compliant data and a new “Intelligent Search” feature that enables users to quickly find the right parts for virtually any vehicle repair, the company said. In addition, all part and application content in the catalog for its Mexico customers is in Spanish, enabling users to save time and eliminate lookup errors.

Epicor Launches Automotive B2B eCommerce Platform

The Epicor Commerce for Automotive platform features multi-seller support and parts lookups for distributors and their customers.

Epicor commerce for Automotive
Marelli Launches Fuel System for Hydrogen Propulsion Systems

Marelli will present a variety of new technology at the CTI Symposium in Germany, Dec. 5-6.

AI in the Aftermarket: Endless Applications Yet Hurdles Remain

The automotive aftermarket is delving into AI and ways it can help businesses be more productive and effective.

Intellias to Showcase HMI, ADAS and More at CES 2024

The company also will unveil the next generation of its IntelliKit, a portable fully-integrated digital cockpit.

Other Posts

DENSO, Manufacture 2030 Partner to Improve Supply Chain Sustainability

DENSO’s targets include reducing the carbon outputs of its global supply chain by 25%, by the 2030 fiscal year.

Denso
DENSO, Other Partners Invest in Semiconductor Manufacturing

With the investment, Japan Advanced Semiconductor Manufacturing, Inc. will construct another fabrication facility.

DENSO Works to Improve the Range of EVs in Extreme Temps

The collaboration aims to develop a low-energy defrost and defog system for electric vehicles.

Denso-EV-Betterfrost
DENSO Works to Improve Sustainability at Michigan Facility

In partnership with Energy Systems Group, DENSO will replace and update compressed air systems its thermal manufacturing facility, helping cut nearly 3,000 tons of carbon dioxide annually.

DENSO Reducing Carbon, Improving Sustainability in Michigan Ops