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DENSO Earns Frost & Sullivan’s ‘Company Of The Year’ Award

DENSO was honored for excellence in growth, innovation and leadership.

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DENSO Products and Services Americas, Inc., an affiliate of DENSO Corp., has earned the 2020 North American Automotive Aftermarket Company of the Year Award from Frost & Sullivan, a global expert in strategic business growth. The international consulting firm, which specializes in research and analysis of business performance, innovation and navigating  market disruption, honored DENSO for its leadership in growth strategy and implementation, cutting-edge products and technology, and best practices that increase customer value and market penetration.

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“We are thrilled to receive this prestigious award,” said Fran Labun, vice president of DENSO’s Aftermarket Sales Group. “It recognizes model  business practices for any industry.”

To earn Frost & Sullivan’s Company of the Year Award, businesses must demonstrate superior performance in marketing strategies that drive demand, brand development and competitive positioning. The consulting firm also evaluates a company’s visionary innovation and performance, as well as customer impact.

Frost & Sullivan credited DENSO’s success in increasing customer demand for its products to its long-standing track record for providing OE-quality automotive parts to the aftermarket and diversifying its business channels to keep up with dynamic change in the auto industry. Developing sensor applications for advanced driver-assisted systems and autonomous vehicles and meeting the growing market demand for alternate powertrain solutions and related control units, motor generators and battery monitoring units are among the innovations that earned DENSO the Frost & Sullivan award.

The consulting firm also praised DENSO for its overall business practices: supplying parts that cover a wide variety of makes and models, leveraging its advanced design and development capabilities to deliver new products to market faster than many of its competitors, excellence in manufacturing and quality control, competitive pricing, strong corporate financials, and investing in training to ensure technicians have the latest skills and knowledge to service state-of-the-art vehicles and automotive  systems. All have strengthened the company’s brand equity, the value customers associate with DENSO’s name.

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Frost & Sullivan hosts a formal dinner reception to recognize Company of the Year honorees. Plans call for DENSO to receive the award at a Nov. 14 black-tie gala in Minneapolis.

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