DENSO Develops World’s Largest Automotive Head-up Display

DENSO Develops World’s Largest Automotive Head-Up Display

The product will be released in November 2017 and will be featured on the new 2018 Lexus LS.

DENSO announced it has developed a thin-film transistor (TFT), liquid-crystal head-up display (HUD) to project critical driving information onto the windshield for drivers. This human machine interface (HMI) is the world’s largest automotive head-up display* with a nearly 24-inch projection. The product will be released in November 2017 and will be featured on the new 2018 Lexus LS.

DENSO’s new HUD projects a virtual screen approximately three meters ahead of the driver, enabling the driver to more intuitively access key information about the vehicle and its surroundings without changing direction of gaze. The technology displays not only basic information, such as speed limits and the vehicle’s driving speed, but also the locations of pedestrians through external sensors. It also provides lane guidance assistance by using an automotive navigation system featuring an arrow indicating the appropriate lane to follow at junctions and intersections.

In addition, the HUD takes into consideration the relative position of information displayed, its colors and other visual effects – all without obstructing driving. Its display is brighter than conventional HUDs to ensure screen visibility in bright, daytime conditions.

HUDs do not require drivers to look far away from the road, and thus are expected to emerge as a key technology for manufacturers across the globe. DENSO has produced HUDs since 1991 and will continue to develop and provide innovative safety products as it pursues creating a society free from traffic accidents.

* Verified by DENSO as of October 2017.

You May Also Like

Rotary’s New XA12 Alignment Scissor Lift

Shops can offer alignment services with bay space to spare, and techs can perform alignments on a wider range of vehicles.

Rotary, part of Vehicle Service Group (VSG) and Dover, today announced the addition of the new XA12 Alignment Scissor Lift to its extensive line of automotive lifts for independent shop owners, dealership service departments and car enthusiasts.

The XA12 serves as the ideal small bay alignment lift solution with the largest 4-wheel alignment wheelbase range available in its class. With a 78- to 164-inch 4-wheel alignment wheelbase range and 12,000-pound lifting capacity, the XA12 is designed with space and flexibility in mind. Shops can offer alignment services with bay space to spare, and technicians can perform alignments on a wider range of vehicles.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.

Mevotech Adds 2,300+ New Original Grade Part Numbers

Highlights from the new Original Grade release include control arms and ball joints.

TCCI Manufacturing Unveils High-Voltage Electric Compressor

The 850V compressor, unveiled at MACS 2023, is available in 34cc/46cc/60cc/120cc.

BBB Industries Releases 28 Remy New Part Numbers 

The new part numbers cover more than 9.3 million vehicles.

Other Posts

Dayco Launches Electrically Controlled Water Pump Line

The new technology addresses a higher-than-normal failure rate with the OE pumps.

Engine Pro Honors S.A. Gear with Performance Award

S.A. Gear was recognized with a Fulfillment and Accuracy Award during Engine Pro’s annual supplier meeting.

Driven Brands Rings Nasdaq Closing Bell

CEO Jonathan Fitzpatrick rang the Nasdaq closing bell on Jan. 13, in honor of the company’s 2-year listing anniversary.

Nokian Tyres Invests $174M To Double Dayton Factory Production

Nokian’s Dayton factory expansion includes a 600,000-tire warehouse.