Sentury Tire announced the launch of its new mobile-first website Delintetires.com at the 2019 SEMA Show, in an effort to attract a younger consumer base. This website is just one of the new consumer touch-points in the Delinte Tires rebranding strategy for 2020.
“We want Delinte to be the go-to brand for young tire customers, offering them all the information they need in the place that’s most convenient for them, the screen in the palm of their hand. Our focus through this website is on this mobile-first generation looking for a high-quality tire that delivers performance and style.”
The website features the first of many Delinte Tire brand influencers, Jamie Orr, who is the official vehicle modifier for Volkswagen USA. Following his Delinte interview during SEMA 2019, Jamie embarked on a nine-country, 17 day, 8,500-mile road trip over the Andes Mountains in South America and Patagonia in his custom-built 400HP VW GTI Rallywagen. This ultra-high performance Volkswagen is equipped with the Delinte Ultra-High Performance, All-Season D7.
All Delinte’s social media activity on Instagram is also featured on the website via social feed so that consumers can see stories like Jamie’s in real-time.
The site showcases the new Delinte Tire brand identity which targets a younger demographic and was launched at the 2019 SEMA Show. With split screen videos on the homepage, the user’s eye is drawn to two contrasting visuals: the Light Truck and SUV products on the left side of the screen and Passenger and CUV products on the right side. Large easy navigation buttons on the homepage take the user to their desired product without having to navigate through information that does not apply to their needs. All other navigation options are neatly tucked under the Delinte logo via a hamburger icon, giving the site a clean mobile-first user experience.
In 2020, three additional navigation options for tire searching will be added to the website: search by staggered fitment, search by vehicle and search by wheel diameter. Tires are currently searchable by category only. The staggered fitment search options will work hand-in-hand with the staggered collective consumer advertising campaign, which speaks to a large number of young consumers, searching for fitment options for performance cars.