DEI Announces Contingency Connection Commitment

DEI Announces Contingency Connection Commitment

DEI is offering a special pre-season 20 percent discount for purchases made online at

In support of grassroots racers and all motorsports, thermal control manufacturer DEI has announced the company’s support for the weekly Racer Rewards Program and the DEI “Coolest Champion” end of season Championship Bonus. In addition, DEI is offering a special pre-season 20 percent discount for purchases made online at To receive the discount, enter the code DEICCRACER.

Contingency Connection is one of the nation’s oldest and largest motorsports marketing platforms, reaching grassroots racers in almost every form of competition in the U.S., including dirt, paved, drag, tractor pull, off-road, diesel, mud bogs, sand drags, import and motorcycle.

With more than 80 percent of all racers involved in grassroots motorsports, Contingency Connection’s Racer Reward Program allows DEI the most direct way to reach target consumers ¬≠ the racers, engine builders, machine shops and enthusiasts at the track or online for the broadest number of venues and series.

Racer Rewards winners at Contingency Connection tracks and series will qualify to receive the “DEI Racer’s Deal” including special discount pricing at on four groups of popular DEI heat protective products: Line and Sleeve, Reflective, Protect-A-Boot spark plug wire protectors and Versa Shield starter shield. To participate, racers simply display the DEI decal in order to win valuable DEI product discount certificates.

In addition to weekly awards, DEI will sponsor the end-of-season DEI “Coolest Champion Bonus” crowning one DEI Champion at each Contingency Connection track and series and awarding each champion with a $200 DEI retail prize package.

Tim Musiek, Team DEI sponsorship manager, said, “Last year we were very pleased with the success of the Contingency Connection Racer Rewards program as it is one of the most effective ways to racing at all levels of competition. We look forward to another good year of building new connections with racers, engine builders, team support and everyone who loves racing as much as we do at DEI.”

For more information about DEI’s commitment to Connection Contingency, call 800-264-9472.

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