DEFA Builds Aftermarket Distribution Channel With 3 New Distributors

DEFA Builds Aftermarket Distribution Channel With 3 New Distributors

DEFA North America grows its new aftermarket network for zero-idling automotive charging and heating systems.

DEFA has added Action Truck and Car Accessories, Custom Truck Parts (CTP) Distributors and AutoMobility to its growing automotive aftermarket distribution channel for its eco-friendly line of automotive charging and heating systems. DEFA’s systems provide zero emissions, “green” products including cabin heaters, engine heaters and an On-Board Smart Charger especially designed for cold weather climates.

Action Truck and Car Accessories is one of Canada’s largest automotive accessory stores and vehicle upfitters, with more than 45 locations nationwide. CTP Distributors is one of Canada’s leading wholesalers of aftermarket accessories. AutoMobility is a key player in the 12V aftermarket and a certified supplier of OEM remote starters, tracking and video surveillance systems.

“We are very pleased by the accomplishment of our team in North America,” says Bård Klungseth, CEO of DEFA Group of Companies. “It is a very important market for us, with a climate that fits well with our product portfolio. We are looking forward to offering environmentally friendly products that will improve the comfort and convenience of driving, while increasing the performance and reliability for the driver.”

DEFA WarmUp systems plug into a household outlet to keep vehicles charged and warmed. The On-Board Smart Charger and Engine Heater assures the vehicle is easier to start, even on the coldest days, according to the company. The Cabin Heater creates a more comfortable interior for passengers. Each can be activated by an optional smartphone (bluetooth) or in-car controller.

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