Dana Inc.’s head of digital marketing and ecommerce for the Aftermarket, Beth Mooney, was one of the featured panelists at the 10th annual B2B Online Chicago, a leading e-commerce and digital marketing conference for manufacturers and distributors.
The panel discussion entitled “Solving the B2B Digital Puzzle with the Marketplace Model,” focused on transformation with digital innovation and the opportunities and challenges of different strategies that manufacturers and distributors are using to accelerate digital maturity. Mooney and fellow panelists discussed how the marketplace can help manufacturers and distributors create a more scalable digital business, reach new customers and gain valuable customer data.
“Dana has been one of the leading innovators in e-commerce in the automotive space, and it was an honor to be invited to the B2B Chicago Conference and share success stories with other industry leaders in the digital marketing and ecommerce fields,” said Mooney. “The conference served as an opportunity to share best practices and learn more about how other organizations’ ecommerce platforms are meeting the needs of their customers with online solutions.”
At B2B Online Chicago 650-plus business-to-business leaders meet to share the most disruptive digital, e-commerce and omnichannel content and learn about the newest innovative strategies to bring their customers the best online experience.
To learn more about Dana’s e-commerce platform, visit www.DanaAftermarket.com.