Dana is expanding its e-commerce platform, DanaAftermarket.com, to support customers in the European, Middle Eastern and African (EMEA) region. The company will feature the platform at Automechanika 2018, Sept. 11-15, in Hall 3 booth G91, alongside its broad range of drivetrain, sealing and thermal-management solutions for the aftermarket.
State-of-the-Art e-Commerce Platform
Recently launched in the U.S., the sophisticated customer-experience platform will become available to EMEA customers later this year. It will provide immediate, 24-hour access to more than 110,000 Spicer parts for commercial, light and off-highway vehicles and will assist users in confidently searching and purchasing the right part for their vehicles.
Offering diagrams, videos and a vast literature library, Dana will use a visual display at Automechanika to demonstrate how DanaAftermarket.com efficiently locates specific product requirements, including detailed specifications, pricing and availability.
“As the demand for Dana’s high-quality trusted products and premium brands continues to increase, we are focused on improving customers’ abilities to find the right part to meet their individual needs,” said Mark Wallace, executive vice president of Dana and president of Dana Commercial Driveline Technologies. “We are excited to showcase the new DanaAftermarket.com features, which brings part searching capability to hundreds of EMEA customers.”
Spicer Quality Right Out of the Box
In addition to demonstrating its e-commerce solution, the company’s booth will feature the Ultimate Dana 60 crate axle with Spicer gearing, which is available in a variety of ratios as a prepackaged solution for light vehicle drivetrain builds.
Dana also will exhibit its Victor Reinz sealing solutions, which include cylinder-head gaskets and secondary gaskets, on a BMW V-8 engine.
To further demonstrate the breadth of its product portfolio in off-highway applications, Dana will display a Spicer Model 990 independent front suspension axle, designed to deliver maximum power and torque for open-field tractor applications; a Spicer off-highway transmission, handling applications of 50 to 1,000 horsepower (37 to 746 kW); and a Spicer TE30 powershift transmission, designed for heavy-duty vehicles, such as large forklifts and harbor equipment.
As Dana continues to expand DanaAftermarket.com capabilities for its EMEA and global customers, the company plans to launch part-searching features for its Victor Reinz and Glaser brands by the end of this year.
Automechanika 2018 is held from Sept. 11-15 in Frankfurt.
