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Dana Demonstrates Digital Resources With New Training Academy, Enhancements To E-Commerce Platform At HDAW 2019 

“These resources are essential tools designed to assist aftermarket outlets in managing and growing their business,” said Dan Griffin, senior director, global aftermarket sales, marketing, and customer service for Dana. “They not only aid in finding the right Dana parts solutions for vehicle operators, but also provide a better understanding of the functionality and servicing of those parts.”

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Dana has announced the launch of a new training resource for the commercial vehicle aftermarket, Dana Aftermarket Training Academy, which the company is showcasing alongside enhancements to its e-commerce platform at Heavy Duty Aftermarket Week (HDAW) 2019 in Las Vegas.

“These resources are essential tools designed to assist aftermarket outlets in managing and growing their business,” said Dan Griffin, senior director, global aftermarket sales, marketing, and customer service for Dana. “They not only aid in finding the right Dana parts solutions for vehicle operators, but also provide a better understanding of the functionality and servicing of those parts.”

The Dana Aftermarket Training Academy is a learning management system designed to help users better understand the company’s products through interactive slideshows and videos based on each individual’s needs. The modules are composed of short chapters for convenient and practical learning with fundamentals such as function, design composition and disassembly and installation basics. Courses are followed by a brief quiz to aid in content retention and enhance the learning experience. A personalized certificate of completion is available for download and printing upon conclusion of a module.

“This online training tool is a key advancement in our commitment to digital transformation and provides a wealth of technical information to help the commercial vehicle aftermarket community better educate its teams for improved overall service to end-user customers,” said Griffin.

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The Dana Aftermarket Training Academy is immediately available at Training.Dana.com with access to the Drive Axle Nomenclature Overview module. The module outlines how to properly identify Dana axle assemblies and complete Dana axle series, as well as a thorough overview of each series’ nomenclature with a breakdown on the alphabetic and numeric identification codes. Additional modules will be launched in the coming months and will include Drive Axle Component Identification and Failure Analysis, as well as Nomenclature, Theory of Operation and Failure Analysis for Driveshafts and Steer Axles.

Featuring a mobile-ready, responsive design for optimized performance, the Dana Aftermarket Training Academy is available on any web-enabled device, platform or browser.

Upgraded e-Commerce for Improved Customer Experience

DanaAftermarket.com, the company’s global e-catalog and e-commerce platform, enables a real-time, direct connection between Dana’s customers and its product brands.

The latest release provides access to the Dana Media Library, allowing users to quickly find brochures and sell sheets to assist with the buying and selling of Dana products. Secure portal users also have access to a wide variety of Dana images, while secure portal off-highway users are granted permission to off-highway service manuals and service parts lists.

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The platform is currently available for customers in North America and Europe, with orders fulfilled regionally for timely, efficient product delivery. Key Dana distribution centers include Crossville, Tennessee; Lugoff, South Carolina; Robinson, Illinois; Györ, Hungary; Neu-Ulm, Germany; and Zaragoza, Spain.

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