CURT Group, a sales, marketing, engineering and distribution company of towing products and truck accessories, has launched all-new websites for three of its brands. Curtmfg.com, ariesautomotive.com and luvernetruck.com have been reinvented with a new mobile-responsive platform, simplified navigation and enhanced vehicle lookup.
These three updated websites went live April 3, each one featuring a bold, uncluttered design, improved functionality and simplified taxonomy for a truly user-friendly experience. At the top of the homepage, you will find an updated category menu, colorful carousel and powerful vehicle lookup. There also are links to other brands within CURT Group, providing easy access to see all of the company’s products. Farther down are featured items and the latest news and events. The company also added an extensive lifestyle section, giving visitors a chance to explore CURT products through their own preferred hobbies and interests.
One of the key goals of these new websites was to create an SEO-optimized, unified platform that provides a user-friendly navigational experience. The bold dropdown menu provides a simple, straightforward path to the products, making it much easier for visitors to find what they’re looking for.
Each category page also has been streamlined to be more product-focused, and a new filtering system was added within each category. This gives users command of the page, allowing them to sort by size, weight, finish and more.
The next key area of focus was the vehicle lookup tool. In recent months, CURT Group has been taking great strides toward implementing more comprehensive ACES/PIES data. This refined data is now live within all three new sites, along with a simplified, but more prominent, lookup menu.
The launch of these three new websites is phase 1 in a complete renovation of the CURT Group online presence, the company said. “We are eager for the opportunities that our new scalable platform will provide for our family of brands and ultimately for our customers. Some of the next steps include a unified shopping cart system, a ‘My Garage’ tool to save and apply parts to multiple vehicles and more advanced digital marketing capabilities. Later this year, we will be extending these renovations with new websites for UWS and RETRAC,” the company stated in a press release.
Click the links to check out the new curtmfg.com, ariesautomotive.com and luvernetruck.com.
