CARTERET, N.J. – CRP Industries has appointed Action Sales & Marketing as its new sales representation for Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska and North & South Dakota.

CRP Automotive is the North American partner of Continental AG and supplies ContiTech branded timing belts, timing belt kits and serpentine belts; Pentosin technical automotive fluids; and Rein Automotive AC and Under Car parts for domestic and import applications to the wholesale distribution marketplace.

According to Robert Crane, CRP’s director of sales & marketing, Domestic Aftermarket business unit, Action Sales & Marketing will work to extend CRP’s product offering into areas that have not been traditionally serviced by the company.

“It is with great pleasure that CRP welcomes Action Sales & Marketing to our sales representative network,” said Crane. “Action Sales & Marketing is a premier sales agency specializing in sales driven marketing, product development, packaging and sourcing solutions. They pride themselves on their customer satisfaction focus as always being top priority. Action Sales & Marketing will be responsible for the direct management of current CRP domestic market accounts as well as new account acquisition efforts within the region.”