CRANBURY, N.J. – CRP Automotive has named Trevor Potter its new vice president of sales. Potter will manage all aspects of the CRP Automotive sales program and its sales team in the U.S. and Canada. He also will be responsible for expanding CRP’s market share as well as increasing the company’s distribution footprint. 
In making the announcement, CRP President and CEO Dan Schildge noted, “Trevor comes to us with over 20 years of executive and sales management experience in the automotive aftermarket. His proven leadership track record in both the manufacturing and distribution channels is a significant advantage for our steadily growing organization, and we look forward to his contribution.”
Before joining CRP, Potter was with Schrader International, a leading manufacturer of valve and sensing technologies, where he served as vice president of aftermarket sales and marketing, and helped create the company’s successful North American sales and marketing organization. Prior to that, he served as a division manager of the Automotive Aftermarket for Petoskey Plastics and as director of sales and training for the Automotive Distribution Network.
Potter holds a masters of business administration degree from the University of Phoenix and an honors bachelor of arts from the University of Guelph. He will be based out of the CRP Automotive HQ in Cranbury, N.J.
