CRP Automotive, a leading source of OE-quality replacement and service parts, has named Patrick Hébert as its new Canadian national sales manager. In this role, Hébert will be responsible for the development of customer relations and customer service initiatives in the Canadian market, as well as the management of CRP Automotive’s Canadian sales team.

In announcing the appointment, Trevor Potter, vice president of sales at CRP Automotive, stated, “Patrick Hébert brings over 17 years of experience in the automotive industry to our team. His expertise in sales management and dedication to customer service and training will go a long way in helping CRP Automotive grow in the Canadian market.

Prior to joining CRP, Hébert was the general manager of B-Line Tire and Auto Supply. In this role, he managed the day-to-day operations and sales for Eastern Canada. Prior to B-Line, Hébert spent four years with Schrader International (Sensata), where he worked as the regional sales manager – Eastern Canada.

Hébert is a TIA certified automotive tire service instructor and an AIA import parts specialist.