DAYTONA BEACH, Fla. — Performance industry icon Crane Cams has re-opened under the new ownership of S&S Cycle, and is actively engaged in manufacturing and sales operations of its ignition and motorcycle lines. The company, founded by Harvey J. Crane in 1953, is now housed in a facility at 1640 Mason Ave. in Daytona Beach, just a few miles from its former facility. A number of long-term Crane employees have joined the revitalized company and more personnel will be added as more operations get back online, said the company.

S&S Cycle, based in Viola, Wis., acquired Crane’s intellectual properties, patents, trademarks, camshaft masters, inventory and some equipment in April. S&S is best known for its broad line of components for V-Twin motorcycle applications. The 50-year-old company, owned by George Smith, boasts extensive R&D and manufacturing capabilities, including a complete in-house 50-state Emissions Certification Lab.

Crane Product Manager Terry Johnson, a 12-year vet, said, “We have already ramped up production of the motorcycle valve train and ignition products, as well as the automotive ignition line. Many of the top NASCAR teams use Crane ignition products, so maintaining continuity for these customers is top priority.”

Production of automotive valve train components may take longer. Chase Knight, who has more than 40 years of Crane experience, has resumed his role as Valve Train product manager. According to Knight, “While we know the market is very hungry for our cam and valve train product lines, we want to make sure the parts we ship exceed the quality and performance expectations of our customers. At this point we can’t put firm timeline as to when everything will be fully up to speed. We want to be sure to get this right!”

Many of the experienced techs who have helped racers over the years are back on the phones and can be reached toll-free at 866-388-5120, or 386-628-0197 locally.