Counter Professional Of The Year Honored In Las Vegas

Counter Professional Of The Year Honored In Las Vegas

The Counter Professional of the Year award is sponsored by WIX Filters and presented at AAPEX in Las Vegas annually.

WIX Filters, a global manufacturer of filtration products, and AMN/Counterman magazine named Amanda Balk of Automotive Parts Headquarters the 2022 Counter Professional of the Year. Balk is the manager of the Auto Value parts store in Thorp, Wisconsin.

The Counter Professional of the Year award, sponsored by WIX Filters and presented at AAPEX in Las Vegas, annually recognizes an automotive aftermarket parts professional whose dedication, work ethic and expertise elevate their business and the profession as a whole. 

“Amanda is the very personification of the career counter professional,” said Tina Davis, senior marketing manager – WIX Global and US. “Her customers respect her judgement and wise counsel, and her leadership skills are second to none. It is an honor to recognize this tenacious advocate in our industry.”

A lifelong resident of Wisconsin, Balk joined the Auto Value team in 2010 and quickly established herself as a highly capable counter pro who could connect with the local clientele in Thorp. “I know the community,” she explains. “I’m involved with the people here. I know most of them from when I grew up as a kid here.” 

As a former technician, Balk brings a high automotive IQ to each customer interaction.

“She couples all of that ability with a great personality,” adds Matt Koxlien, regional manager for Auto Value in western and northern Wisconsin. “She feeds off the relationships with the customers. She takes pride in getting to know people really well and understanding what they need.”

In 2014, Automotive Parts Headquarters (APH) recognized Balk as the Auto Value Counterperson of the Year. In June 2019, Auto Value promoted her to store manager, and the store has been thriving under her leadership. In 2020, Balk was the Auto Value Impact Player of the Year, and earlier this year, APH named Balk the 2021 Auto Value Store Manager of the Year.

“We’re thrilled to recognize Amanda Balk as our 2022 Counter Professional of the Year,” says Josh Cable, editor of Counterman. “The Counter Pro of the Year award recognizes the best of the best, and Amanda certainly fits the bill. When you get to know Amanda, it doesn’t take long to realize that her dedication, professionalism, expertise and customer focus are off the charts.”

As part of the Counter Professional of the Year award, Balk and her husband received an all-expenses-paid trip to Las Vegas for AAPEX 2022. AMN/Counterman presented the award to Balk at the WIX Filters and Babcox Media Night of Excellence on the AAPEX show floor at Joe’s Garage, and at the AWDA Monday Recognition Luncheon in Las Vegas.

You can read more about Balk in the AMN/Counterman November cover story, HERE.

For more information about WIX, visit www.wixfilters.com.  

You May Also Like

GPC Acquires Largest NAPA Independent Store Owner in the US

Genuine Parts Company said the acquisition advances its strategic initiative to own more stores in priority markets.

GPC Acquires Largest NAPA Independent Store Owner in the US

Genuine Parts Company (GPC), global distributor of automotive and industrial replacement parts, announced it acquired Motor Parts & Equipment Corporation (MPEC), effective April 30, 2024, for its U.S. Automotive business.

MPEC, founded in 1938 and based in Rockford, Illinois, is the largest independent owner of NAPA Auto Parts stores in the U.S., operating 181 locations across Illinois, Indiana, Iowa, Michigan, Minnesota and Wisconsin, according to GPC.

HDA’s Colorado Brake & Supply Announces Acquisition

The HDA Truck Pride member has acquired Pueblo Brake & Clutch, Inc.

HDA's Colorado Brake & Supply Announces Acquisition
The Impact of Trade and Tariffs on the Aftermarket

While there are numerous components that make up “landed costs,” duties, taxes and tariffs are a huge factor and can often be a detriment to global trade, says Thomas Cook, managing director at Blue Tiger International.

Fenix Parts Completes Acquisition of Neal Auto Parts

Neal is an automotive recycler servicing the Central Illinois market with a population of approximately 1.3 million people.

Fenix Parts Acquires Green Auto Parts & Recycling

The company also announced Edgar Akopyan will be joining Fenix Parts as the director of business development, Southern California.

Other Posts

Automotive Parts Associates Recaps Annual General Meeting

Several supplier and shareholder awards were presented during the meeting, March 26-28, at the Grand Hyatt San Antonio River Walk in San Antonio.

Power TruckPro USA Selects Autologue PartsWatch Solutions

Power TruckPro USA operates in Medley, FL, supplying heavy-duty truck parts to the Miami area. 

Autologue UREMCO
Alliance Welcomes The Gandia Group as Newest Auto Value Member

The Gandia Group is a full line distributor of automotive aftermarket parts and accessories in San Juan, Puerto Rico.

NexaMotion Group Opens New Arch Auto Parts Store

The new store in Plainview, New York, is the company’s fourth location in Nassau County.

NexaMotion Group Opens New Arch Auto Parts Store