Cottman Transmission and Total Auto Care has received another award for its educational video series, helping to elevate the brand’s reputation for quality and service. Cottman’s web series “Transmission Physician,” featuring a stereotype-busting animated female transmission expert, earned the Gold Award in the 2017 Hermes Creative Awards competition. The series was honored with the award in the category “Electronic Media – Websites” for the subcategory of “Educational Video Series.”
“When we conceptualized the Transmission Physician, we knew she had the ability to be an industry leader,” said Derik Beck, vice president of digital marketing at Cottman. “This project represents the best of Cottman – our ability to put the service and education of our customers above everything, while reinforcing the name we’ve built for ourselves in the aftermarket car care space. I’m incredibly proud of our team’s work on this project.”
Administered and judged by the Association of Marketing and Communication Professionals, the Hermes Creative Awards honor achievement and service in the communications profession. The international competition is specifically formulated for creative professionals involved in the concept, writing and design of traditional materials and programs as well as emerging technologies.
The 2017 Hermes Creative Awards is one of the largest of its kind around the world, with winners ranging in size from individual communicators and media conglomerates to Fortune 500 companies. Winning a Hermes Creative Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series as it contributes to the overall marketing strategy of Cottman.
“The Transmission Physician was originally designed as a way to pay homage to the women who have made our industry what it is today, and have played an extremely important role in the development and modernization of the auto industry,” said Beck. “Cottman stands for inclusivity at all levels, and we’re thrilled that the Transmission Physician is being honored at the international level, hopefully going even further to bring this message to the world.”
The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.
As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid, why transmissions are so expensive, the process of how a transmission works, rechecks and more.
She joins the Cottman Man, the brand’s namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, the company says these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
To view the Transmission Physician and Cottman man Video Series, visit cottman.com/transmission-physician. To learn more about Cottman Transmission and Total Auto Care, visit cottman.com.
