Cooper Tire & Rubber Co. has announced two international leadership appointments.
Luis Ceneviz, senior vice president and managing director – Europe and Latin America, has been promoted to the position of senior vice president and president, International. In this new role, he has oversight of operations in Europe, Latin America and Asia, effective Oct. 1.
Alan Yang has been named vice president and general manager – Asia, effective immediately. His appointment coincides with the planned retirement of Allen Tsaur, who has been with Cooper for 11 years, most recently serving as senior vice president and general manager – Asia. Tsaur’s retirement will be effective Oct. 1. He is credited with leading the growth of the Asia business into a thriving enterprise with an extensive OE business.
“Allen’s accomplishments during his tenure with Cooper have been remarkable,” said President and CEO Brad Hughes. “He has been a trusted and effective leader who will stay on through the transition, and then beyond his retirement as a part-time special adviser to me.
“We are pleased to have such a talented and experienced executive in Alan Yang to move into Allen’s role. We know firsthand what a great leader Alan is from earlier positions he held at Cooper, and look forward to the contributions we know he will make as we continue to grow our business in Asia. This transition will no doubt benefit from Luis in his new role. In his three years with Cooper, Luis has demonstrated that he is an effective leader who generates results while remaining focused on employee engagement to drive business performance. We thank Allen for his many contributions and congratulate Luis and Alan on their new roles. This is an exciting time at Cooper as we execute our global strategy for long-term growth, and I am confident these appointments will help enable our success,” Hughes concluded.
Ceneviz has nearly 40 years of tire industry experience, including global leadership roles at Cooper over the past three years, as well as 28 years at Goodyear Tire & Rubber Co., among other executive positions. He has lived and worked in locations around the globe. Ceneviz holds numerous educational degrees including production-mechanical engineer and safety engineer degrees from the Universidade Metodista de Piracicaba in Brazil, as well as MBA degrees in international business from Ecole Nationale de Ponts Et Chaussess de Paris in Buenos Aires, and strategic management from the Universidad de Belgrano in Buenos Aires. He also earned a doctorate in management from the Indian Institute of Technology in New Delhi.
Yang has significant tire industry and global leadership experience, including time at Cooper earlier in his career, serving first as national sales director (China) and then as vice president and general manager of China operations, focused primarily on sales and marketing. Most recently, Yang was the chief operating officer of China National Rubber Co. (a unit of ChemChina) and led that company’s tire business, including the integration of the Pirelli and Prometeon businesses. Prior to that, he was the CEO of China National Chemical Environment Co. (a unit of ChemChina). Yang holds a bachelor’s degree in engineering from Inner Mongolia University of Technology.
