Continental Tire Extends IMSA Agreement - aftermarketNews

Continental Tire Extends IMSA Agreement

Continental Tire to continue as entitlement sponsor of the Continental Tire SportsCar Challenge and official tire supplier for the series.

FORT MILL, S.C. – Continental Tire and the International Motor Sports Association (IMSA) have announced an extension of their multi-year partnership in which Continental Tire will continue as the “Official Tire of IMSA” through 2018.
 
As part of the agreement, Continental Tire will continue as the official tire of the TUDOR United SportsCar Championship and exclusive tire supplier and sponsor to the Prototype (P), Prototype Challenge (PC) and Grand Touring Daytona (GTD) classes. Continental Tire will also continue as entitlement sponsor and exclusive tire supplier to the Continental Tire Sports Car Challenge (CTSCC).
 
Continental Tire will continue to use its exclusive racing tire from its ExtremeContact line of tires, and will provide full, first-class at-track support at all TUDOR Championship and Continental Tire Challenge events as well.
 
As part of the agreement, Continental Tire will continue to receive logo placement on cars in classes where its tires are used. The tiremaker also will activate at-track via hospitality, signage, event entitlements and other marketing initiatives; along with support for the series off-track through a variety of promotions, marketing events and TV.
 
Continental Tire debuted as entitlement sponsor and exclusive tire supplier for the Continental Tire Challenge in 2010. In 2011, the global company became the official tire of GRAND-AM as well as exclusive tire supplier to both the Continental Tire Challenge and Rolex Sports Car Series. At the Twelve Hours of Sebring, in March of 2013, Continental Tire debuted as the presenting sponsor and exclusive tire provider for the PC class in the American Le Mans Series presented by Tequila Patrón (ALMS). Continental Tire embarked on the future with IMSA beginning in 2014 and looks to continue its support and growth with the sport over the next several years.
 

You May Also Like

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 

Holley Inc. announced the strategic evolution of its operations branding from Holley Performance Products to Holley Performance Brands. The change underscores the company's goal to expand its influence and enhance its presence across the high-performance automotive aftermarket sector, according to Holley.

Evolving from its previous primary focus on classic muscle and truck, Holley Performance Brands has reshaped and expanded its approach to the market by categorizing its offerings into targeted vertical groupings – Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

Castrol-Barret-Jackson
Firestone Airide Debuts Smartphone-Controlled Air Springs

Firestone’s new Air Command allows users to control air helper springs wirelessly from either a new physical remote or smartphone app.

Firestone-Air-Springs-Smart-phone

Other Posts

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024
ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack