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Continental Recognized For Data Excellence

This is the second top ACPN catalog data award earned by Continental aftermarket team.

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Continental, a leading automotive aftermarket supplier of OE-engineered replacement parts, has received the 2021 ACES and PIES Data Award for Medium Catalogs from the Automotive Content Professionals Network (ACPN) for the accuracy of its electronic catalog data. The award was presented for the company’s ATE Brake Systems Parts catalog during the annual ACPN Knowledge Exchange Conference, which was held virtually from May 17-19. This marks the second ACPN award for Continental’s aftermarket team, who also received the 2018 ACES and PIES Data Award for Small Catalogs.

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Mark Berner, Continental catalog development manager, accepted the award on behalf of the Continental Aftermarket team and celebrated its accomplishment by noting, “This recognition demonstrates the ongoing commitment and dedication of the Continental aftermarket team to our catalog data receivers. Today’s aftermarket professionals want trouble-free interaction with standardized online catalogs and easy access to the product specifications, details, and images they need to accurately complete successful online purchases. By providing them with the most comprehensive, up to date and “clean” ACES and PIES files in the industry we are making it easier for them to sell more parts and substantially reduce the incidences of returns.”

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Attended by most major manufacturers, distributors and parts experts in the automotive content space, the ACPN Knowledge Exchange provides a focused and unique opportunity to learn, share best practices, network with peers, and interact with service providers in the content management space.

ACPN, a community of the Auto Care Association, created the Content Excellence Awards to recognize the best examples of accurate and innovative product content in the auto care industry. In 2021, ACPN presented Content Excellence Awards for the best Web-Based Catalog, ACES and PIES Data, CCPN Installer’s Choice, and Receiver’s Choice.

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