AUBURN HILLS, MI — Automotive safety systems supplier Continental held dealer training events this week at its Brimley, Mich., Development Center.
The training focused on advanced brake systems, including antilock braking systems (ABS), traction control systems (TCS), electronic stability control (ESC) and active rollover protection (ARP). More than 70 dealer personnel were expected to participate in the training sessions.
“We are proud to work with these local dealerships on this initiative,” said Bill Kozyra, president and CEO of Continental Teves North America. “Safety is a priority to consumers when selecting a vehicle, and we want to ensure dealer personnel understand the significance of these vehicle safety systems and are able to answer any questions consumers might have about the safety features and benefits.”
Continental’s mobile exhibit, “Safely There,” was used at the training events to further demonstrate how additional safety equipment works, such as anti-lock brakes, traction control systems, ESC and active rollover protection and the benefits of these systems. The 18-wheeler is outfitted with interactive driving simulators, a 3-D movie demonstrating the effects of ESC, as well as video testimonials from highway safety leaders. The exhibit is part of Continental’s national consumer awareness campaign to educate drivers on the benefits of active vehicle safety equipment.
For more information about Continental, go to: http://www.conti-online.com.
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