Continental Commercial Specialty Tires has announced that Matthew Futrelle will take over the responsibility of head of sales and marketing for the Americas region. In this role, he will oversee all material handling, earthmoving and agriculture tire business in North America, Central America and South America. The appointment is effective beginning Aug. 1.

With a background on both the dealer side and the manufacturing side of the commercial tire business, Futrelle joined Continental in 2009 as part of the Commercial Vehicle Tires division where he became key account manager for truck in the northern U.S. region. He then joined Commercial Specialty Tires in 2016 as the U.S. market manager and since 2018, has served as the market manager for both the U.S. and Canada.

Futrelle graduated from North Carolina State University with a degree in business management. He will report directly to Wolfgang Thomale, who heads the newly created Specialty Tires business unit and in addition is responsible for Commercial Specialty Tires globally.

“I am very pleased to announce Matthew Futrelle as Commercial Specialty Tires’ new head of sales and marketing for the Americas,” said Thomale. “Matthew has been with Continental Commercial Specialty Tires for over four years already. With his extensive specialty tire background, deep understanding of our customers’ needs and knowledge of the American markets, I have the utmost confidence he will advance the Americas region forward.”

Futrelle succeeds Pavel Prouza, who is joining the Hydraulic Brake Systems business unit in the Automotive Technologies group sector as the lead of controlling.