Continental Battery Company announced a partnership with Battery Systems — a new alliance that it says will create the premier service footprint for battery distribution in the U.S.
The pairing of two industry veterans, who share mutual values of customer care and service excellence, strengthens the goal of delivering the highest quality and largest assortment of batteries and accessories through industry leading diversity of channels and customers throughout the country, says Continental Battery.
Brad Streelman, Rick Campbell, and Keith Tougas will be joining the Continental leadership team helping to steer the direction of the new company. The immediate future looks like business as usual, with the new company transitioning in 2022, the company adds.
“Continental Battery Co. is extremely excited to gain the expertise and excellence of Battery Systems and their company entities, customers, and supply partners. Brad Streelman, along with his key leadership, has built an incredible company and I am truly excited to partner with them. Their proven track record speaks for itself,” said Eric Royse, CEO, Continental Battery Company. “The collaboration of our two strong companies will empower customers and employees to move forward into a highly successful future. On a personal note, thank you to Brad, Keith, and Rick especially for trusting in me and Continental, and I look forward to working with you every day. Partnering with a company like BSI, accelerates the Continental plan of growth, giving us unparalleled national reach, and the most diverse battery company in the market.”
Brad Streelman, owner of Battery Systems, added, “Our top priorities have always been, taking care of our employees, servicing our customers, and growing our business. We feel that by merging with Continental Battery, we will be better positioned to achieve all three. It is an opportunity too good to pass up. We are excited about this new partnership and pleased to have found an opportunity to expand our presence with a community-focused business partner like Continental Battery Company.”
Battery Systems got its start in 1955 in Southern California, when Harry Streelman, nicknamed ‘Deadcell Harry’, started the business as an early rebuilder of batteries. Harry Streelman’s sons carried the business forward and advanced the Battery Systems presence to over 30 locations by 1990. Over the next 20+ years, the Battery Systems footprint continued to expand as the company entered new markets, advanced its product line into other sectors, added key acquisitions, all while remaining true to its roots of Auto, Commercial, Deep Cycle, and Marine. Today, the company has distribution in all 50 states with more than 100 locations.