What features and benefits set your product apart? How can you build your audience’s resonance with your message? In today’s AMN Weekly Commentary, Babcox Digital Marketing and Audience Manager Kelsey Mayer talks about the powerful impact engaging storytelling has in creating brand awareness. Click here to read the blog.
You may have noticed something different this month – a new editor for AftermarketNews.
You may have noticed something different this month – the new face. I’d like to introduce myself as the new editor of AftermarketNews. After serving as the Editor of our sister brand, Tire Review, for the last two years and in the tire industry for the last five years, I’m excited to take on this new assignment with this esteemed brand.
Outgoing AMN Editor Amy Antenora reflects on her time covering the automotive aftermarket.
Paul McCarthy flipped the script on vehicle technology and its potential impact on the automotive aftermarket.
The impact of Covid on our society and organizations will not be fully understood for many years.
Do you have a plan in place to ensure your business maintains its success after you leave?
The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.
Get to know Monika LaPrete, a 28-year aftermarket veteran and marketing communications director at CRP Industries.
The commercial educates consumers and highlights how STA-BIL has been a trusted brand from generation to generation, Gold Eagle said.
Get to know Autumn Lamb, marketing manager at GSP Americas.
