What features and benefits set your product apart? How can you build your audience’s resonance with your message? In today’s AMN Weekly Commentary, Babcox Digital Marketing and Audience Manager Kelsey Mayer talks about the powerful impact engaging storytelling has in creating brand awareness. Click here to read the blog.
Relationships, facts, clear consistent communication and guidance are critical touchpoints with employees and customers.
This era of Twitter, Facebook, and YouTube can cause each of us to react, rather than lead. No matter how much or how fast technology is thrust upon us, the one thing that remains constant is that each of us will use it to connect with one another, to learn, to create, to teach, and most importantly, to share our experiences. Shared experiences will always continue to impact our lives. It is important that we utilize technology to enhance relationships, not just data and information.
We can avoid a fate similar to Quint’s in the movie Jaws if we embrace ADAS, technology and training.
Dr. John Passante asks: Are your employees able to bring their “whole self” to work?
The electrification of vehicles is set to change the aftermarket irreversibly, says Delphi’s Neil Fryer.
Data standards work behind the scenes to make our e-cats efficient, powerful and accurate, says Counter Pro Tom Dayton.
The company is positioning its products to target the needs of specific customer segments.
Participation in the tournament is intended to increase the oil producer’s brand awareness.
The program ensures racers are the first to know about the latest Pirelli news, products and marketing opportunities.
The new branding package, announced during Carquest’s 2022 Leadership Summit, includes a refreshed logo.
