Clearlake Capital-Backed Wheel Pros Acquires ReadyLIFT 

Clearlake Capital-Backed Wheel Pros Acquires ReadyLIFT 

Wheel Pros expands its product portfolio with the addition of this leading brand in suspension, lift and leveling kits.

heel Pros, designer, marketer and distributor of branded automotive aftermarket wheels, performance tires and accessories, announced that it has acquired ReadyLIFT, a leading designer and distributor of suspension, lift, and leveling kits. Financial terms of the transaction were not disclosed.

ReadyLIFT designs, manufactures and distributes suspension leveling products and lift kits for the truck, jeep and sport utility vehicle markets. It also offers accessories through its AMI Styling brand, as well as value-branded suspension kits through its RuggedLift brand. Wheel Pros currently serves more than 10,000 retailers with a global network of 33 distribution centers spanning North America and Australia. Founded in 1995, Wheel Pros has a portfolio of 12 proprietary brands with more than 300 custom wheel styles, including some of the most recognized designs in the industry.

“Suspension, lift and leveling kits are a natural extension of our existing product portfolio and we’re excited to add a well-regarded brand known for its design and quality,” said Jody Groce and Randy White, co-founders and co-CEOs of Wheel Pros. “Our customers will benefit from having access to ReadyLift’s best-in-class products through our leading distribution network. Consumers often buy a lift or leveling kit when they purchase their wheels, and now they will be able to receive these high-quality products through Wheel Pros’ same-day or next-day delivery. With the backing of Clearlake, we’ve been able to execute on our strategy of driving growth both organically and inorganically.”

“With this strategic acquisition, Wheel Pros can now offer enhanced products to ReadyLIFT’s existing customers, and can also introduce new customers to ReadyLIFT’s high-quality products through Wheel Pros’ global network of distribution centers,” said José E. Feliciano, co-founder and managing partner, and Colin Leonard, partner, at Clearlake Capital. “We are excited to continue our support of Jody, Randy and the Wheel Pros management team as they expand their product offering and accelerate growth. This acquisition illustrates how Clearlake partners with world-class management teams to deploy its O.P.S. approach and execute on an accretive acquisition strategy, completing our third add-on acquisition with Wheel Pros.”

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

HDA Truck Pride Member Southside Trailer Service Expands

The company acquired PBS Brake & Supply in Syracuse, NY.

HDA Truck Pride Member Southside Trailer Service Expands
Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Vehlo Acquires Shop Management Software, Shop-Ware
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced