Christian Brothers Automotive recently gathered top service managers and technicians from across its franchise system for a four-day “Mastering the Difference” workshop, where leading experts trained team members on the latest maintenance, repair tools and techniques in the industry.
“Every year, I’m blown away by the commitment to excellence I see from our technicians and service members to learn new skills, techniques and master cutting-edge technology,” said Donnie Carr, president of Christian Brothers Automotive. “It’s an experience unlike any other, for our managers and technicians, but also for our entire franchise team to see how our training sets Christian Brothers apart in the industry. I saw in every attendee a desire to bring everything they learned this week back home and to deliver on that commitment to excellence for their customers and their community.”
The conference brought a variety of industry leaders to Houston to provide insight into trailblazing technologies and issues facing car care experts today, including a five-hour training on Tekmetric, the new point-of-sale software rolling out at all Christian Brothers locations by the end of 2019. The conference also featured professional development courses, including becoming an influencer in business and mastering how to build client relationships.
“Our goal at this event is to have all of our technicians leave inspired, by bringing in the top minds and trainers in mechanical repair to train our team members,” said Brad Fink, VP of Leadership and Franchise Development. “This conference shows our technicians and service managers that Christian Brothers is an organization that truly cares about all of our team members. From our corporate team to our individual franchise owners, we make it a priority to invest in the personal development of team members at all levels.”
The conference is the bedrock of Christian Brothers’ hands-on approach to technician training. By providing opportunities to see, experience and use new tools and technologies in an interactive setting, the brand is able to enhance its services to customers and demonstrate its commitment to team members’ professional development, said the company.
This year’s annual conference again brought keynote speaker Stephen MR Covey to discuss “The Speed of Trust,” his groundbreaking work on the value of trust as a key leadership tool.
As part of the week’s festivities, gifts and giveaways totaling $45,000 were given to Christian Brothers team members in attendance, including a complete camping package and seven-day Caribbean cruise.
Wrapping up three days of engaging workshops and hands-on learning was the award ceremony honoring team members in a variety of areas. Several managers and technicians were recognized for their commitment to the brand values, customer service and exceptional proficiency in customer service and technical knowledge.
One of the most honorable awards was the Lighthouse Award, given each year to service manager or technician that has been both a light in their community and the, while also embodying the spirit of Christian Brothers in everything they do. This year, a service manager from Atlanta was recognized for his work helping a fellow veteran buy a house and another veteran afford a service dog.