Chief Automotive Systems Announces Name Change - aftermarketNews

Chief Automotive Systems Announces Name Change

Chief Automotive Systems has announced it will change its name to Chief Automotive Technologies, effective September 1, 2005. As part of this transition, the company has unveiled a new high-tech logo that better positions the manufacturing giant to serve the future needs of the collision repair industry while staying true to the heritage of quality and service for which they are known.

GRAND ISLAND, NE — Chief Automotive Systems has announced it will change its name to Chief Automotive Technologies, effective September 1, 2005. As part of this transition, the company has unveiled a new high-tech logo that better positions the manufacturing giant to serve the future needs of the collision repair industry while staying true to the heritage of quality and service for which they are known.

“Chief has been an icon in the collision repair industry for over 30 years, so changing our name was not a decision we made lightly,” explained Chief President & CEO Randy Gard. “But this industry is advancing so quickly, we felt it was time to make this change to let our customers know we are keeping pace with the automotive industry.”

Gard said technological developments in the design of new vehicles and the materials used in their construction has required body shops to adapt to the high-tech tools and technologies necessary to properly repair these vehicles.

“Gone are the days when all a shop needed to repair a frame was a chain and a tape measure,” Gard said. “The sophisticated components and alloys in today’s vehicles require highly specialized tools and training, and shops that don’t embrace these changes will quickly find themselves on the outside, looking in.”

Thanks in part to its research and development staff and their close working relationship with most major OEMs, Chief has been able to keep ahead of the technology curve which, Gard said, was the primary reason for the name change.

“Chief will probably always be closely associated with frame racks, and that’s fine with us,” Gard added. “We’ll always be in the frame rack business. But to better serve our customers we need to develop the technologies and products that will enable them to be successful in the future as well. And that means we’ve had to ‘re-invent’ ourselves from a manufacturing company to one involved in some pretty cutting edge technologies. As a result, we wanted our company name to more accurately describe and reflect who we are.”

“The important thing for our customers to remember,” Gard concluded, “is that even though we occasionally change our name and look, we’re the same company we’ve always been. Regardless of the changes we make, we will continue to provide the quality products our customers expect and make their needs and interests our highest priority.”

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

GSP Announces June CV Axle Part Numbers

GSP released 76 new CV axle part numbers this month.

GSP-Announces-June-CV-Axle-Part-Numbers

GSP North America announced the release of 76 new CV axles in June.

GSP said its CV Axle design integrates premium-grade neoprene boots, to ensure optimal fit, form, and functionality. Each CV shaft is "subjected to rigorous quality control and testing, guaranteeing prolonged, reliable performance," the company added.

Lucas Oil Facilities Recertified for ISO 9001:2015

The Quality Management Systems certification was conducted by PRI Registrar Performance Review Institute and included both production facilities in Corydon.

Lucas Oil Certification
WAI Releases 116 New Part Numbers

The new part numbers include starters, alternators, wiper motors, sensors, and transfer case motors.

WAI Announces 116 New Part Numbers
Standard Motor Products’ VVT Program Expands

SMP said the program offers more than 600 part numbers for import and domestic vehicles, with new numbers added each month.

Standard Motor Products’ VVT Program Expands
GKN Reduces Total CO2e Emissions by 10.5%

GKN said its sustainability strategy is based around four strategic pillars, as it aims for its emissions reduction target to be net-zero across its value chain by 2045.

GKN reduces direct CO2e emissions by 10.5% in 2023

Other Posts

Dana Expands Line of Spicer ReadyPack Kits

Dana added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts and interaxle shafts.

Dana Expands Line of Spicer ReadyPack Kits
Bendix Marks One Year of Accident-Free Operations

Five hundred people work at the company’s Huntington, Indiana, campus, where 365 days have gone by without a recordable injury, according to Bendix.

Bendix Marks One Year of Accident-Free Operations
Bosch Releases 87 New Part Numbers in June

Bosch’s new part numbers cover 318 million vehicles in operation across North America.

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Schaeffler also is demonstrating its progress toward the commercialization of green hydrogen, at the Hydrogen Americas 2024 Summit and Exhibition in Washington, D.C. 

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells